What
We Do
SKIN IN THE GAME
Invest
We invest in talent. We back the venture with no financial risk to the influencer as we believe it’s important to have real skin in the game.
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Like any savvy business, we are mindful about those with whom we partner. Because of this, we team-up exclusively with entrepreneurial-minded talent who have a vision and are passionate about owning their company.
Our deal structure takes the form of a joint venture – where together we collaborate with talent as co-founders in the business. Our overarching goal is to build exponential value in the venture over the first 24 to 36 months.
Our deal structure takes the form of a joint venture – where together we collaborate with talent as co-founders in the business. Our overarching goal is to build exponential value in the venture over the first 24 to 36 months.
START-UP JUNKIES
Incubate
It’s a serious start-up. So we treat it like one. We administer a strategic, long-term proprietary methodology to building the business from the ground up.
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Our team has built over 20 innovative and successful companies from scratch. We live, eat and breathe in the start-up world.
And as all of our ventures are distinctive, we approach each concept anew. We begin with a deep-dive into the talent’s “white-space”, defining the venture’s unique mission, laying-out its strategic framework, ideating its visual brand identity and developing the business and marketing plans. This serves as our proprietary “blueprint” for execution.
And as all of our ventures are distinctive, we approach each concept anew. We begin with a deep-dive into the talent’s “white-space”, defining the venture’s unique mission, laying-out its strategic framework, ideating its visual brand identity and developing the business and marketing plans. This serves as our proprietary “blueprint” for execution.
WE LOVE MULTI-TASKING
Operate
Someone has to run the business. That's where we come in. We are the “C-suite” partners who do what we do best, so talent can do what they do best.
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Talent should focus on what they are experts at – creating great content and building an enthusiastic, engaged fanbase.
But someone has to run the business. In most cases, talent serves as the venture’s co-creative director, while our team handles all the daily “chief” roles (e.g., CEO, COO, CFO, etc.) to keep the business running – allowing us to hit the venture’s strategic milestones.
Some of the key administrative and operational roles we undertake:
- Legal
- Accounting
- Bookkeeping
- Trademarking
- Tax preparation
- Executing contracts
- Negotiating with vendors
- Securing insurance policies
- Hiring and human resources
- Management and operations
- Managing governmental agencies
- Financial budgeting and management
But someone has to run the business. In most cases, talent serves as the venture’s co-creative director, while our team handles all the daily “chief” roles (e.g., CEO, COO, CFO, etc.) to keep the business running – allowing us to hit the venture’s strategic milestones.
Some of the key administrative and operational roles we undertake:
- Legal
- Accounting
- Bookkeeping
- Trademarking
- Tax preparation
- Executing contracts
- Negotiating with vendors
- Securing insurance policies
- Hiring and human resources
- Management and operations
- Managing governmental agencies
- Financial budgeting and management
WAY MORE THAN JUST PRETTY PICTURES
Design &
Production
We immerse ourselves in the talent’s “brand DNA” and then connect the dots to product – from concept-to-customer.
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Custom prestige eyeshadow palettes. Exotic candy recipes. Bespoke fashion and accessories. Specially-formulated food and beverages. Original scripted podcasts with exclusive merchandise tie-ins.
Our design and production teams are led by successful, award-winning producers, designers, creative directors and marketing gurus who have worked-for or founded some of the world’s top studios and boutique, high-tier and prestige brands.
Through our extensive network of domestic and international factories and laboratories – who are required to adhere to strict cruelty-free and fair labor standards – our production coordinators are capable of overseeing bulk production over a broad range of products, while supervising the highest quality controls and ensuring timely delivery.
So, wherever the iteration takes us, bringing to life personalized, innovative product and packaging concepts is second nature to us.
Our design and production teams are led by successful, award-winning producers, designers, creative directors and marketing gurus who have worked-for or founded some of the world’s top studios and boutique, high-tier and prestige brands.
Through our extensive network of domestic and international factories and laboratories – who are required to adhere to strict cruelty-free and fair labor standards – our production coordinators are capable of overseeing bulk production over a broad range of products, while supervising the highest quality controls and ensuring timely delivery.
So, wherever the iteration takes us, bringing to life personalized, innovative product and packaging concepts is second nature to us.
WHEN WE BUILD IT, THEY DO COME
E-commerce
& Sales
The customer experience is as important as the product. We design and operate authentic, user-friendly shopping experiences that build trust and loyalty with fans.
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Our web team – consisting of A-list graphic and web designers, programmers, logistics experts and digital marketers – understands the importance of the customer journey and need to implement an authentic, seamless and user-friendly UX... with an eye towards maximizing conversions.
This is accomplished through dynamic creative design and content direction, integrated functionality, specialized coding and app development, streamlined website automations, expert product photoshoots and an analytical approach to sales management.
The venture’s sales strategy may not stop with direct-to-consumer online sales, either. In many cases, we can lead the charge to distribute through brick and mortar retailers as well.
This is accomplished through dynamic creative design and content direction, integrated functionality, specialized coding and app development, streamlined website automations, expert product photoshoots and an analytical approach to sales management.
The venture’s sales strategy may not stop with direct-to-consumer online sales, either. In many cases, we can lead the charge to distribute through brick and mortar retailers as well.
IN IT TOGETHER
Marketing
Our marketing mix is designed to define the venture’s unique aesthetic—by expressing its “brand DNA” through both digital and real world campaigns.
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Although a core component to the venture’s partnership involves talent lighting-a-fire under the business, we don’t believe it should be up to our influencer partners exclusively to always carry 100% of the promotional load. We’re in this together.
Therefore, we may invest-in and execute a diverse mix of innovative digital and traditional marketing campaigns to help support and scale the venture with the goal of increasing conversions.
Depending on the strategy, marketing activities may include:
- Events
- Pop-ups
- Live tours
- Tradeshows
- Website SEO
- Talent gifting
- Public relations
- Email campaigns
- Charity live streams
- Website automations
- Paid digital advertising
- Experiential campaigns
- Digital affiliate programs
By developing a genuine understanding of customers’ needs, we are able to curate a mix of high-impact, brand-commensurate and cutting-edge brand experiences – both digitally and in the physical world.
Therefore, we may invest-in and execute a diverse mix of innovative digital and traditional marketing campaigns to help support and scale the venture with the goal of increasing conversions.
Depending on the strategy, marketing activities may include:
- Events
- Pop-ups
- Live tours
- Tradeshows
- Website SEO
- Talent gifting
- Public relations
- Email campaigns
- Charity live streams
- Website automations
- Paid digital advertising
- Experiential campaigns
- Digital affiliate programs
By developing a genuine understanding of customers’ needs, we are able to curate a mix of high-impact, brand-commensurate and cutting-edge brand experiences – both digitally and in the physical world.
WHO YOU GONNA CALL?
Logistics
& Customer
Service
Truly the “unsung hero” of the venture. Without fast, quality customer service and efficient logistics, the business is doomed. Afterall, the customer is always right.
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You’ve heard the story… a few bad (or ignored) customer inquiries or late shipments lead to negative posts on social media. The news quickly goes viral. The brand’s reputation is forever marred.
We aim to avoid this scenario at all costs. Our logistics team, with our network of fulfillment centers, are experts in (quickly) managing all customer service-, logistics- and fulfillment-related needs. Our back-end e-commerce platform integrates seamlessly with our warehouses. So when orders are received, they are picked, packed and automatically shipped to customers.
To date, our logistics team has overseen and managed the sale and shipment of hundreds of thousands of orders worldwide. We have it down to a science.
Logistics and customer service may not be sexy, but it’s crucial to the venture’s success.
We aim to avoid this scenario at all costs. Our logistics team, with our network of fulfillment centers, are experts in (quickly) managing all customer service-, logistics- and fulfillment-related needs. Our back-end e-commerce platform integrates seamlessly with our warehouses. So when orders are received, they are picked, packed and automatically shipped to customers.
To date, our logistics team has overseen and managed the sale and shipment of hundreds of thousands of orders worldwide. We have it down to a science.
Logistics and customer service may not be sexy, but it’s crucial to the venture’s success.
Verticals
