Our Press
Of Ready Go Ventures

RGV-CB-Press-Fashionista
Fashionista

Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway…

RGV-Press-CB-Access
Access Hollywood

“RuPaul’s Drag Race” alum Willam joins Access Hollywood and does a sickening tutorial using Coverboy!…

fast-company
Fast Company

From punk to pageant, camp to conceptual, the art of drag can take any number of styles. But one unifying factor for every queen is makeup—and lots of it…

byrdie
Byrdie

With the ease of a surgeon naming a body part, Willam instantly clocks my foundation brand and the exact shade that I’m wearing that day. “I knew it was [Dior] Airflash,…

dazed
Dazed

Starting with a foundation (pun intended) of three hero products – a lipstick, lashes, and glitter – the brand is for everyone, from veteran queens to newbies,…

elite
Elite Daily

If you’re looking for a new beauty brand to stan, please look no further than Willam Belli’s COVERBOY beauty line, a cosmetics company designed to appeal to creatives,…

wwd
WWD

The line features a range of six false lashes, including a feathered, polka-dot option, five bold lip colors — a golden hue, baby blue, black, cherry red, bubblegum pink…