CONCEPT & DESIGN
Our product and packaging design team collaborated with Valfré to incorporate Ilse’s artwork into a custom ten-color eyeshadow palette called the Electric Garden palette.
Design concepts were incorporated into other marketing materials such as influencer gift packaging, mailers and launch party decor.
MARKETING – POP UP STORE
Creating An In-person
For “act two”, we planned and deployed an open-to-the-public pop-up store at the same location as the event. The goal was to allow loyal Valfré fans and customers to have a first-opportunity to interact with and purchase the Electric Garden palette.
Our roles included:
- Pop-up investment
- Pop-up planning & deployment