DESIGN & DEVELOPMENT
We kicked-off the creative process by working with JC to design and trademark the TIXXO logo.
Using his talents as an artist, JC worked-out some high-level graffiti-inspired concepts, and our logo designer ran with his vision – further refining concepts and rendering the final TIXXO brand identifier.
The first round of products that we designed were inspired by JC’s favorite looks – namely oversized custom terry graphic tees and bespoke jewelry.
None of the products are “stock” or “merch.” Each is individually developed, sourced with hand-selected fabrics, technically-designed patterns, manually cut-and-sewn garments and custom-cast jewelry molds.
This initial product “drop” was further intended to inform future category design – which includes custom sweatshirts, hoodies, pants and shorts, headwear, jewelry and accessories. We plan to develop and “drop” new designs every 4 to 6 weeks.
Build-out & Operation
Ready Go Ventures digital and web teams designed, built-out and currently operates the TIXXO website and e-store. Our roles include product photoshoots, copywriting, inventory management and refreshing content. Built on a Shopify Plus platform, we put our own twist on the experience by custom-coding certain aspects of the UI.
Our digital marketing team created and maintains certain automated activities in an effort to streamline ROI: