OVERVIEW
Markiplier
We have partnered with Mark over the last couple of years to develop and distribute unique novelty products on markiplier.com.
Mark also wanted to focus on using the platform for a good cause – raising funds for various charities.
To date, over $1 million has been donated to philanthropies like Stand Up To Cancer.
Our Role
Invest-in & Operate The Business
Design & Development
Web Design & Operation
Digital Marketing & Automations
Business Analytics & Planning
Logistics & Customer Service
INVEST-IN & OPERATE THE BUSINESS
An Investment
In Novelty
Ready Go Ventures made all product- and business-related seed-investment into the Markiplier brand. Our team also continues to manages all of the Markiplier.com’s daily “chief” (CEO, COO, CMO, CFO), administrative and operational roles – to keep the business running efficiently and profitably. Some of the key roles we undertake:
- Legal
- Accounting
- Bookkeeping
- Trademarking
- Tax preparation
- Executing contracts
- Negotiating with vendors
- Securing insurance policies
- Financial budgeting and management
DESIGN & DEVELOPMENT
Telling Mark’s Story
Through Design & Product
Prior to launching Mark’s new e-store and products, he wanted to convey a fresh look and feel for his brand through the design of a new logo.
Our team collaborated with Mark to design a more “modern”, sleek and elevated logo that we would integrate into the new e-store and the product labels.
![Markiplier-Logos-Trans-Back-[Recovered]](https://readygoventures.com/wp-content/uploads/2019/07/Markiplier-Logos-Trans-Back-Recovered.png)
Mark’s product offering has comprised a mix of novelty, custom and stock products. In some cases, the more disconnected and whimsical the product, the better (à la… a pet rock). This sense of unpredictability is part of Markiplier’s brand DNA, and what his fans have come to love and expect.
In fact, in 2018, we published the Markiplier “Tasteful Nude” calendar to commemorate Mark’s 20 millionth YouTube subscriber. The sale of this calendar generated over $600,000 for charity in just 48 hours.
WEB DESIGN & OPERATION
Simplicity. Authenticity.
We deployed Mark’s e-store in 2017. Mark wanted to ensure that the website felt straight-forward, authentic and anti commercial. We developed imagery and merchandised the e-store to mirror Mark’s low-key and unpredictable personality – from whimsical, hand-illustrated milieus to graphically-enhanced surrealistic dioramas.
Simplicity, authenticity and whimsy are the focus.
![Markiplier-Placement-Img-Trans-Back-[Recovered]](https://readygoventures.com/wp-content/uploads/2019/07/Markiplier-Placement-Img-Trans-Back-Recovered.png)
DIGITAL MARKETING & AUTOMATIONS
Driving Conversions Through Automated Campaigns
Our promotional strategy did not only rely on Mark’s social media posts to drive sales. The business invested-in curated, automated website automations, digital initiatives and emailer campaigns to strengthen the brand-customer relationship and increase conversions. Some of the campaigns we ran:
- Emailers
- Winbacks
- Cart abandon
- Newsletter pop-ups
- Back-in-stock announcements
BUSINESS ANALYSIS & PLANNING
ROI Handbook
Once all products are commercialized for sale to the public, our analytics team digs-in and takes a close look at the performance metrics, researches and ultimately publishes a confidential and proprietary quarterly or bi-annual report.
We use this information to gain deeper insights into Markiplier’s customer behavior and visitor-to-sales conversion rates – ultimately serving as a reference guide for design direction, growth recommendations and increasing Markiplier’s overall ROI.
LOGISTICS & CUSTOMER SERVICE
Great
Customer Service =
Great Business.
Our crack logistics team – armed with our network of warehouses – oversees and manages all of Jacksepticeye’s customer service-, logistics- and fulfillment-related needs.
Our back-end e-commerce platform integrates with our warehouse inventory management software – which is particularly important with a brand like PMA, as we ship regularly to over 42 countries.
Our customer service team fields customer emails 24/7, addressing all sorts of needs – from issues navigating the e-store to tracking shipments to issuing refunds, returns and exchanges.
