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OVERVIEW

Karamo Brown

KStately Brand

LAUNCHED 03.27.19

Ready Go Ventures partnered with American actor, reality television personality, author and activist Karamo Brown (Queer Eye, Dancing with the Stars) to develop his unisex fashion brand – KSTATELY.
The first line of products included custom designed bomber jackets that can replace the “blazer” – a style for which Karamo is known.

Our Role

Invest-in & operate the business
Design & development
E-commerce
Logistics & customer service

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INVEST-IN & OPERATE THE BUSINESS

Investment In
Focused Design

Ready Go Ventures collaborated with Karamo to launch, build and operate the KSTATELY brand. As with all our brand partners, our team handles all of the “C-suite” roles (e.g., CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities, including:
  • Legal
  • Accounting
  • Bookkeeping
  • Executing contracts
  • Negotiating with vendors
  • Financial budgeting and management

DESIGN & DEVELOPMENT

Stately Design

We started the design process by developing the KSTATELY logo.
“Stately” was the original name (Karamo wants people to live “stately”), and the “K” stands for Karamo… tying the two concepts together.
Kstately-Logos-Trans-Back
The first round of products that we designed were inspired by Karamo’s signature look – bomber jackets as a replacement for a blazer.
Initially available in three colors and print options, none of the bombers were stock, but uniquely designed and developed, sourced with hand-selected fabrics, technically-generated patterns and hand cut-and-sewn garments.
Though the initial “drop” consisted exclusively of bombers, we plan to develop and “drop” new designs in different product categories every four to 6 weeks.
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DIGITAL MARKETING CAMPAIGNS

Social Promotion

Karamo launched the brand by promoting the KSTATELY brand to his network of millions of fans on Instagram. The KSTATELY bombers sold-out within the first week of launch.
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E-COMMERCE

E-Store Design,
Build-Out & Operation

Ready Go Ventures digital and web teams designed, built-out and currently operates the KSTATELY website and e-store. Our roles include product photoshoots, copywriting, inventory management and refreshing content. Built on a Shopify Plus platform, we put our own twist on the experience by custom-coding certain aspects of the UI.
Our digital marketing team created and maintains certain automated activities in an effort to streamline ROI:
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LOGISTICS & CUSTOMER SERVICE

Satisfying
Customer Needs

Through our network of fulfillment centers, our logistics team oversees and manages all of KSTATELY’s customer service-, logistics- and fulfillment-related needs.
KSTATELY’s back-end e-store platform integrates with our warehouse inventory management software – necessary for the efficient and streamlined pick, pack and shipping of all domestic and international orders.
Our customer service team fields customer emails 24/7 and addresses all issues – from tracking shipments to issuing refunds, returns and exchanges.