DESIGN & DEVELOPMENT
We started the design process by developing the KSTATELY logo.
“Stately” was the original name (Karamo wants people to live “stately”), and the “K” stands for Karamo… tying the two concepts together.
The first round of products that we designed were inspired by Karamo’s signature look – bomber jackets as a replacement for a blazer.
Initially available in three colors and print options, none of the bombers were stock, but uniquely designed and developed, sourced with hand-selected fabrics, technically-generated patterns and hand cut-and-sewn garments.
Though the initial “drop” consisted exclusively of bombers, we plan to develop and “drop” new designs in different product categories every four to 6 weeks.
Build-Out & Operation
Ready Go Ventures digital and web teams designed, built-out and currently operates the KSTATELY website and e-store. Our roles include product photoshoots, copywriting, inventory management and refreshing content. Built on a Shopify Plus platform, we put our own twist on the experience by custom-coding certain aspects of the UI.
Our digital marketing team created and maintains certain automated activities in an effort to streamline ROI: