CONCEPT & DESIGN
Our first step in developing the PMA brand involved designing a new logo.
We collaborated with Sean to iterate various identifiers that were inspired by a minimal, futuristic aesthetic.
As the target audience was equally split between male and female, we wanted a logo that (1) was visually “gender agnostic” and (2) would integrate seamlessly into a broad range of product categories.
In keeping with Jacksepticeye’s younger-skewing demographic, the PMA product offering continues to comprise a mix of low- to mid-priced novelty, custom and stock products – with the aim of remaining approachable in aesthetic, fit and price point.
In January 2019, we launched the first in a series of twelve custom lapel pins – each offered for sale for a limited time – which ultimately will form a collectors set when the final pin in the series is sold in December 2019.
Sean promotes each pin during a live charity stream on YouTube, where he commits to donating his portion of profit to a different charity each month.
To date, Jacksepticeye.com has raised over $600,000 for various charities since we launched in 2018.
WEB DESIGN & OPERATION
We launched the jacksepticeye.com e-store in 2018. The strategy involved capturing Sean’s playful personality and administering a customer-first user approach. This allowed Sean’s fans to experience the site as an authentic and holistic destination to explore and shop for PMA-branded products – free from the “hard sell.”
Another key component to the successful execution of this strategy was Sean’s ongoing commitment to donate 100% of his profit to various charities.
The Ready Go Ventures’ e-commerce team continues to operate the site 24/7 – monitoring inventory levels, re-ordering stock, adding new products, updating imagery and copy and analyzing conversions and sales performance.